The following is a glossary of commonly using marketing research terms. It by no means complete...
Author - SurveyPolice
Clever Comments about the Power of Market Research
Ahhh, the power of statistics and market research! Feel their wrath as you read these quotes...
ESOMAR – Who They Are and Why You Should Care
You’ve probably seen the ESOMAR logo on some of the online survey panel websites that you are...
23 Advantages of Online Surveys over Traditional Research
Multimedia advantage – pictures, audio, video, and simulated shopping can all be incorporated...
Paying Tax on Online Survey Income in Canada
Canada Revenue Agency requires all income generated by individuals and businesses throughout the...
How to Determine the Sample Size for an Online Survey
Factors on this decision include budget constraints, sample availability, time available, etc...
Opinions on Opinions
Here’s what famous and other important people have to say about opinions themselves;...
Famous Funny Quotes about Polling
Take a look at these funny poll questions and quotes. “A low voter turnout is an indication...
How to Create an Effective Online Survey
Looking to create an online survey? Designing and creating online surveys can be tricky. The...
Why Market Researchers aren’t Racist
Consumers who wish to participate in online surveys must provide basic demographic information to...
Why Filling Out Profilers Will Get You More Surveys
“Profilers” are a fancy word for short questionnaires (or, “profiles”) that...
Differentiating Between Good and Bad Samples
In market research, there are two types of samples: good samples and bad samples. Bad Samples...
How to Recognize a Fake Online Survey Website
No doubt you’ve come across a fake online survey site. One that tempts you with claims of...
Why a Website’s Terms of Service is Your Friend
You’ve joined a survey panel and it’s time to cash out your earnings. You’ve...
Worldwide Market Research Associations
If you decide to hire a market research firm to create an online survey for you, you might want to...