National Consumer Panel Reviews and Features

National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI

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KEY FEATURES:

The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

• $100 Monthly Sweepstakes (20 winners each month)
• $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
• $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

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National Consumer Panel Reviews (104)

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March 12, 2018 by Robert from United States

I like doing the surveys but for some of the items in their rewards catalog you would have to be a member over 10 or more years submitting surveys all the time and still not get the points needed. They need to offer more surveys with higher points rewarded for them. I do like being able to scan an item with my iPhone and send the data to them. They should offer points for every time you submit an item to them.

March 7, 2018 by Cindy from United States

Panelists are always rewarded for their time for taking the surveys that are received. Usually panelists are given a choice at the end of the survey as to what their incentive will be (ex: 150 gift points or 50 gift points and two sweepstakes entries). They also will sometimes have special panels within NCP that you can join if selected.
In regards to the sweepstakes: they are legitimate and the chances of being a winner are higher then the norm. I know this first hand because the first sweepstakes I ever won was with NCP and I’m keeping my fingers crossed that another win will come soon!
The only thing that may be on the negative side is the grocery scanning can be rather time consuming. However, if you stick with it and make it a point to scan scan scan every purchase that you make it really does finally start to add up. The more you scan the more surveys you receive. My only request
Is that they make the points rewarded a little bit higher. Other then that I highly recommend NCP panel.

February 13, 2018 by Michelle from United States

I feel that it is a rewarding experience. I have had opportunities to get paid for participating in snack diaries and was also able to accrue enough points to get a nice sized Amazon gift card. Most stores don't require you to add the price of an item so it's not inconvenient to scan all purchases.

February 12, 2018 by Connie from United States

It’s an amazingly easy way to earn a little or big treat! It also helps keep me aware of how much items differ in price from store to store so my future shopping trips also save me money.

February 11, 2018 by Robin from United States

Most importantly, I want to share my opinions about my purchases and the products. I like giving feedback about my purchases. I enjoy NCP because it's a company with a great reputation, and it can be trusted. I not only enjoy giving feedback about products, but I also enjoy receiving gifts from the accumulated points that I earn. It's nice to look around my house and see and enjoy the items that I've earned. That gives me great pleasure!