Nielsen Consumer Panel Reviews and Features

Nielsen Consumer Panel

85 Broad Street, New York, New York  10004 US
Tel: 800.864.1224   Contact: [email protected]
Operated by: The Nielsen Company, LLC

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KEY FEATURES:

For decades, Nielsen has set the standard for global market and consumer insight research. Their insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, buy, their preferences and behaviors. Nielsen Consumer Panel represent a variety of households nationally and helps them learn about how consumers view and interact with various brands.

Record Your Purchases and Get Rewarded

As a panel member, Nielsen Consumer Panel will ask you to record all of your weekly purchases. Simply record each of the items you've purchased into the Nielsen Diary, and enter the price from the receipt. Every 2 weeks, an auditor will come to your home to record your purchases in their hand-held terminal. The scanner's memory will save all of the information that the auditor scans. Once the Auditor is complete and the purchase recordings are aligned, the Auditor will sync the data straight to Head Office.

Get Rewarded for Your Participation

In return for recording all your purchases, you will receive a token of appreciation once a year.

Eligibility: Australia, South Africa, UK residents only, 16+.

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Nielsen Consumer Panel Reviews (16)

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May 9, 2016 by Allison from United States

I have been a member of NCP for about 2 years now and just received an email saying that my membership is being canceled due to too many households in my area. The population of my county is around 9,000. Why now? Oh, because im 50 points away from redeeming a $25 gift card. Thats why. They shut your account down and you have to spend your points on useless crap. Ive done all the work, scanned with the scanner and now with my phone, entered "competitions" and answered surveys. If i could give this company a 0 i would. Call me bitter, but its unfair to cancel my membershio when ive done everything they asked me to do and so close to redeeming something of use. BAD